It is Free Cone Day at Ben & Jerry’s. The annual event has Ben & Jerry stores offering a free cone to anyone who comes through the door, and all locations should be participating in this event.
“We’re nothing without our fans,” CEO Matthew McCarthy said in a statement. “This is one of our favorite days of the year. It’s a special tradition, and I can’t wait to see all the smiles and happiness Free Cone Day brings. It’s all about saying thank you to our fans.”
In the past, Ben & Jerry’s has also used the day to register new voters, as voter disenfranchisement is a particular political focus of the franchise. They’ve even sent out trucks to give out free ice cream in Florida and inform voters about the measure to restore voting rights to former felons in the state, as the New Times reported.