This is authentic cool. Before Instagram and Insta-celebrities, profile pictures and “stories”, and even before digital photos and the Internet, period. This might be you back in the day or maybe your parents or even grandparents. Yup, it’s true- there was a time when they were hip. Whether it be the flower power and free love of the 1960s, the disco era of the 1970s or the punk scene from the 1980s, everything captured was in the moment and without filters or reshoots. iPhones, Facebook, YouTube, Instagram, Snapchat and a host of other technologies and social networks have fundamentally changed the way we take and share images, but it’s telling when one of the most popular filters is still the vintage filter from those eras.