People are hoarding toilet paper, hand sanitizer, masks, water, guns, you name it as you can see from all the resulting Coronavirus Memes. Well, one supermarket in Denmark came up with a genius pricing trick to counter the hoarders and panic buying.
From “Rotunden” supermarket in Denmark:
A supermarket in Denmark got tired of people hoarding hand sanitizer, so came up with their own way of stopping it.
1 bottle kr40 (€5.50)
2 bottles kr1000 (€134.00) each bottle.
— 𝙎𝙘𝙝𝙪𝙚𝙧𝙢𝙖𝙣𝙣 🕯️ 🇪🇺🇩🇰🇩🇪🇸🇬 (@_schuermann) March 15, 2020
Apparently, Denmark’s Rotunden supermarket is now selling at the following prices on the 1st and 2nd bottles of hand sanitizer:
1 bottle kr40 (€5.50 or $5.73)
2 bottles kr1,000 (€134.00 or $143) per bottle (after the first).
Well, hoarding instantly stopped, as one might expect. The store posted a message explaining the pricing decision :
We have a great responsibility to keep the business running, and we can only do that with everyone’s help and understanding. I can help in the following way:
We ask all customers to respect the distance between each other and our co-workers;
Sprinkle (likely sanitize or wash) hands off at the entrance and use gloves;
If you are a family, please allow only one person to purchase the purchases if possible;
There may be times when we limit how many customers we accept in the store at one time. We will keep you informed about any operating changes on Facebook. Take care and thank you for your understanding,” they state in the letter.
Of course, there was a range of, mostly positive, reactions on Twitter :
Brilliant idea. Instead of making multiples cheaper, or supermarkets should do this. That would stop the panic buying.
— Gary Cook (@orak100) March 16, 2020
Magnificent idea! We should do this in UK (although the shelves are bare anyway 🤪) but we could apply it for toilet roll, cans of soup, pasta…the essentials lol 🧻💷🧻🧻💎#panicbuyuk
— kathryn f (@verdiKat) March 16, 2020
Would work wonders for toilet paper too – limit the volumes and gets people to behave… #colruyt #delhaise #aldi #lidl #carrefour#vrt #vtmnieuws
Lets build on this and get this concept going everywhere!!!
— Hans Rosvelds (@HansRosvelds) March 19, 2020
Good idea, but difficult for people like my sister who has to buy for my housebound parents. She managed to buy 2 in the end at the chemist, but they did have to check my dads cpr number on the database to confirm he’s classed as terminal
— LeonoraChristina (@JammersMinde) March 16, 2020
UK Supermarkets should do the same with toilet tolls pack of 2 £1.00 any additional packs £122.00 each
— Mike Howell Esq (@rugbymike2012) March 18, 2020
This has my support. We need to sanitize our shopping with such measures.
— NonStopDemocracy 🇪🇺 (@NonStopDemocrat) March 18, 2020
Sometimes getting the market to work the other around is smart…
— Noah (@yhakovben) March 17, 2020
ethical price gouging @ChrisPacia
— Ben Clair (@bnjclr) March 18, 2020
I love the Danes, great people.
When I was in Copenhagen we used the local meny shop nearby in Amager. 👍
— Jimmy Bhoy 45% (@travellinbhoy) March 16, 2020